Nilay's mission

At Nilay, I want pole dancers to shine in clothing that moves with the versatile forms of self-expression within the sport.

I create polewear that is not only functional during every trick, spin, or flow, but also boosts confidence with body-hugging fits and designs that balance strength , elegance , and sensuality .

About the founder

“I knew exactly what I needed, I just had to bring it to life.”

Hi, I'm Nilay, and if you've ever pole danced yourself, you know how intense and personal it can feel. For me, pole dancing has never been just one thing. Sometimes it's powerful and playful, other times soft or dreamy. But what it always is: a way to come home to my body.

I've always been drawn to dance. As a child, I dreamed of ballet and belly dancing, but I was never allowed to do either. Later, I tried hip-hop and dancehall, but I couldn't find my niche. I longed for something sexy, yet also allowed for emotion and elegance. Through a chance encounter at work, I stumbled upon a pole dancing studio, and from the very first lesson, I knew: this is it. This is where I belong.

Still, it didn't come naturally. I lacked strength, barely understood the techniques, and found it truly difficult. But I kept coming back. Gradually, I noticed how pole dancing made me stronger and refined my technique.

I slowly grew. Not just physically, but mentally as well. Pole dancing gave me confidence in my body, my perseverance, and my feelings. I learned that I can express myself in so many ways: sensitively, dreamily, sensually, powerfully. And that all these sides are allowed to exist; in this community, I found that space.

But the clothes I was wearing lacked that same feeling. Too revealing, too flashy, too little support or subtlety. I was always searching for outfits that matched my vision: pole dancing as something versatile, intimate, and expressive. I wanted clothes that helped you be yourself, not to challenge you or hide you, but to support you in how you want to move.

So I started designing. Not as a fashion designer, because I'm not, but as a dancer with a passion. My first sketches were simple and amateurish, but they came straight from the heart. Without a big budget, with trial and error, and sometimes a lot of frustration. But I didn't give up. Because I knew: this is necessary.

I still believe in that same principle: growth doesn't just come from success, but from discomfort. From continuing to show up, even when it feels difficult. That's why I hope Nilay supports you in every phase of your dance journey. It's about being able to move with confidence, knowing your clothes will stay put.

About the product

At Nilay, it's about more than just a beautiful outfit. Every design is crafted with love and precision, from fit to finish, so you can move with confidence.

We manufacture in the Netherlands, with attention to detail and quality. Everything is made 100% ethically and fairly, because it all starts with the basics.

All outfits are made from high-quality Italian Lycra fabrics. Soft against your skin, with perfect stretch, shaping where needed, and durable.

You're not just paying for a set, but for care, craftsmanship and a product designed with passion.
Before an item is launched, it is extensively tested, so that you will be dancing in something that really works and fits beautifully.